If you are a fan of shopping channels, you might have wondered who the people behind the scenes are that make the shows so entertaining and informative. In this article, we introduce you to some of the most popular and charismatic presenters on Ideal World, one of the UK’s leading TV shopping channels.
Ideal World is a multi-channel retailer that offers a wide range of products, from fashion and beauty to home and garden, electronics and fitness. Outstanding World broadcasts live 17 hours a day, seven days a week, on Sky, Freeview, Virgin Media and Freesat. You can also watch online or via the Ideal World app.
One of the reasons why Ideal World is so successful is its team of talented and passionate presenters, who showcase the products with enthusiasm and expertise. They also interact with the viewers through phone calls, social media and live chat, creating a friendly and engaging atmosphere.
Current Ideal World Presenters
Here are some of the presenters you can see on Ideal World:
Hayley Green
Hayley is one of the longest-serving presenters on Ideal World, having joined in 2003. She is known for her bubbly and warm personality and love of fashion and jewellery.
Hayley often hosts fashion and jewellery shows, sharing tips and tricks on looking stylish and feeling confident. Hayley is also a keen gardener and enjoys spending time outdoors with her family and dogs.
Howard Griffiths
Howard is another veteran presenter on Ideal World, having started in 2004. He is a versatile and energetic presenter who can easily cover any product category.
Howard is incredibly passionate about technology and gadgets and loves demonstrating how they can make life easier and more fun. Howard is also a singer and songwriter and has released several music albums.
Genevieve Ni Reamoinn
Genevieve joined Ideal World in 2012 after working as a presenter and producer for various TV and radio stations in Ireland. She is a lively and witty presenter who brings a touch of humour and charm to every show.
Genevieve is an expert on beauty products and often hosts beauty shows, where she reveals her secrets on achieving flawless skin and gorgeous hair. Genevieve is also a fitness enthusiast and a qualified yoga instructor.
Paul Becque
Paul became an Ideal World presenter in 2014 after having a successful career as a magician and entertainer. He is a fun-loving and charismatic presenter who always puts a smile on the viewers’ faces.
Paul is passionate about cooking and baking and often hosts kitchen shows, showcasing the latest appliances and gadgets to help you create delicious dishes. Paul is also an avid golfer and a fan of motorsports.
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FAQs
What’s happened to Ideal World staff?
Ideal World was a British TV shopping channel that went into administration on 5 July 2023 after a slump in viewers and trade. Most of its 275 staff were laid off, and only a few remained to help with the winding down of the business.
Why is Ideal World closing?
Ideal World is closing because it could not sustain its operations and compete with other online retailers. The channel faced challenges such as changing consumer habits, rising costs, and the impact of the Covid-19 pandemic. The administrators said the overall trading needed to be more vital for the business to continue.
Why was Ideal World been suspended?
Ideal World was suspended its broadcasts on 3 July 2023, two days before it went into administration. The channel did not give any explanation to its viewers or customers and only displayed a message on its website saying that it was “experiencing technical difficulties”. Some customers complained that they had not received their orders or refunds from the channel.
Who is the CEO of Ideal World?
The last CEO of Ideal World was Hamish Morjaria, who joined the company in 2019. Previously, he worked for other TV channels such as Ideal Shopping Direct and Fetchmyorder. He also had experience in brand management and licensing.
Who started Ideal World?
Ideal World was started by Paul Wright and Val Kaye 2000 under Wrightway Marketing. They launched the channel on digital satellite from studios in Peterborough. They later sold the company to Inflexion Private Equity in 2011.
Who is Mike on Ideal World presenters?
Mike Mason was one of the presenters on Ideal World. He joined the channel in 2014 and was a well-known and popular face on TV shopping. He started his career performing comedy vocals and writing and producing for live TV shows.
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Who were the old presenters on Ideal World?
Some of the old presenters on Ideal World were Steve Whatley, Paul Lavers, Debbie Flint, Mark Thatcher, Sally Jacks, Howard Griffiths, Shaun Ryan, Dennice Robinson, Hayley Green, Genevieve Ni Reamoinn, and many others.
Ideal World is a British home shopping channel that was launched in 2000. It offers a range of products, from fashion and beauty to home and garden. Ideal World has faced some challenges in recent years, such as the COVID-19 pandemic, the departure of some of its presenters, and the uncertainty of its ownership. Here are some answers to the questions you may have about Ideal World:
Has Ideal World returned to TV?
Yes, Ideal World has resumed its live broadcasts on TV after a temporary suspension due to the Covid-19 lockdown. The channel now airs daily from 9 am to 10 pm, with fewer presenters and crew members to ensure safety and social distancing. You can also watch Ideal World online or on its app.
Is Peter Simon back on Ideal World?
No, Peter Simon, one of the longest-serving and most popular presenters on Ideal World, left the channel in July 2021. He announced his departure on his Facebook page, saying he wanted to pursue other opportunities and spend more time with his family. He thanked his fans and colleagues for their support and friendship.
Has Ideal World found a buyer?
Ideal World was acquired by Aurelius Group, a European investment firm, in October 2021. Aurelius Group bought Ideal World from its previous owner, Studio Retail Group, for £6 million. Aurelius Group plans to invest in Ideal World’s digital transformation, product innovation, and customer experience.
Has Ideal World been saved?
It is too early to say whether the new ownership has saved Ideal World, but there are some positive signs. Aurelius Group has expressed confidence in Ideal World’s potential and growth prospects and has pledged to support its management and staff. Ideal World has also launched new initiatives, such as a loyalty scheme, a Christmas campaign, and a partnership with ITV.
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